abdrabboh’s design house was created in 2009 in Cairo, Egypt, by principal mahmoud m. abdrabboh, professional and “green conceptual thinkers” with specific and complementary skills that interact throughout different design processes, such as restructuring, interior, industrial, graphic, exhibition and management design. The studio explores several fields of design, aiming to reach final solutions of strong emotional impact. Particular focus is devoted to integrated communication, in a unique process that includes creativity, passion, technology and strategic thinking. The philosophy of the studio assigns to the concept of ‘function’ the responsibility of defining shapes and structures, in a simple and intuitive way: maintaining a highly artistic approach, open to experimentation and contamination in a mix between experience and innovation. The work of the studio has been published on some of the most important design magazines and Tv shows during local and international exhibitions. Moreover, abdrabboh’s design house focus increasingly turns to sustainable design using low-emission and energy efficient technologies, as well as use of renewable energy or documentation for international qualification systems.
